Marketing: In Order to promote a product or services we have to do marketing. it plays a vital role for every business to reach its objectives. It refers to activities of a  company undertake to promote buying or selling of a product or services.

Marketing is the promotion of business products or services to a targeted audience. The Core function of marketing is to connect the Right People to the Right Product by surfacing the Right Message at the Right time

Marketing broadly classified into two types they are

1) Traditional Marketing: Involved business to advertise their product or services on Television, Print media ( News Paper), Radio, Billboards, and many other ways without using the internet and other social media for advertising.


Traditional Marketing


Traditional Marketing are  
  1. T.V ADS
  2. Newspaper Ads
  3. Pamphlet
  4. Bill Boarding's

  • In Traditional marketing cost of investment is more when compared to digital marketing.

2) Digital Marketing:  It involves businesses advertising their product or services through an online platform by using Digital Technologies to reach the viewers and readers and turn them into customers. the digital marketing purely based on online here we can see some of the examples which describes more about digital marketing

Digital Marketing


Digital Marketing is
  1. Website
  2. Display Ads
  3. Email
  4. Mobile App
  5. Articles

  • In Digital marketing Cost of Investment is very less and the return of investment is more.
  • In this, we can Target Specific people.